We are taking a timeless tradition
and elevating it by focusing on its most noble aspect: expression as living fashion.
For, what is a tattoo, other than the most basic form of fashion;
the literal "wearing your heart on your sleeve"?
It is not something that can be bought, worn, and then discarded with every passing season.
A tattoo is a living representation of an individual's personality.
It can be whimsical; an inside joke.
It can also be a lesson worn so as to never forget; a true brand.
If you strip away all the clothes and accessories
what you have is the human body
Our most intimate self
The greatest canvas ever created.